Thanks for reading about Simplified Strategic Planning!
One-Day Simplified Strategic Planning In-House Workshop
now only $1,000 plus expenses

Frustrated with your Strategic Planning efforts?

Are you annoyed by a lack of results and lack of focus even after you have finished a strategic planning effort?  Are you concerned that your strategic plan doesn’t help differentiate your company or give you a sustainable competitive advantage?  Do you want to get the team to prioritize and focus on the areas that will truly impact your future success?

Poor strategic planning is worse than no strategic planning.  It can be a big waste of time and money. Even worse, it can lead to weak strategy. Avoid all this with Simplified Strategic Planning – a proven process to focus for superior performance without straining your resources.

If your existing strategic planning is not giving you the results you need, let us show you how to achieve much better results – faster!  This workshop will teach your team the simple, structure process for strategy formulation and execution that has delivered billions of dollars of profit increase to companies of all sizes in all industries.

"I wanted a simple, easily understood method for strategic planning. I got it" 
Tom Lietha, CEO, Thin Film Technology
A One-Day Interactive In-House Workshop Specifically for Managments of Independent Companies and Subsidiaries of Larger Companies Who Want to Achieve Better Results Faster
Thousands of leaders are reaping the benefits of Simplified Strategic Planning, a proven process for charting your course and direction that focuses your resources for sustainable competitive advantage and superior performance in any business environment.
If you and your management team follow the process in this clear and concise manual, you will:
•  Complete a fully documented strategic plan, with supporting data and decision criteria.
•  Develop a competitive strategy to beat or (better yet) avoid competition.
•  Identify and resolve your key strategic issues.
•  Clearly assign responsibility for action plan implementation.
•  Sharply focus your efforts on what is most important to your future success.
•  Improve tomorrow’s results through efficient and effective strategic management.
•  Take control of your destiny by establishing a lean, effective strategy process that fits your business.
•  Reach and stretch for higher levels of attainment.
•  Deal with rapidly changing developments that will confront your business in the coming years.
•  Translate the company vision into personal involvement and alignment for your employees.
•  Generate motivation enthusiasm and commitment.
•  Achieve your highest potential.
•  Accomplish all of this without interfering with the daily conduct of your business.
See a sample - getting your strategic objectives DONE
Watch Simplified Strategic Planning co-author Robert Bradford present a section of this powerful one-day program.  It's NOT a sales pitch, NOT fluffy, useless stories - just HARD CORE real USEABLE information you can use right away!

Take a Look at What You'll Discover during This Hard-Hitting One Day Workshop
Why Most Companies Fail at Strategic Planning
• Why strategy planning requires a big-picture approach, rather than a single “magic bullet” solution
• How to craft a strategy that is thorough, yet simple
• Why a quest for perfection can doom the planning process.
• Why the entire strategic plan in a few consecutive days always fails.
• Why the process must not be complex.
• How to provide for good execution.
• How to avoid assumption and presumption errors.

How to Dominate Your Market
• Why you must define your market with laser-like focus when creating a strategic plan
• The right way to segment your market for maximum profits
• The #1 mistake most companies make when doing segmentation
• How to build a sustainable competitive advantage by leveraging your Strategic Competency 
• How to gain market share…no matter how tough the competition is

How to Find Your Unique Strategic Competency
• Why every company must find its strategic competency and what to do if you can’t find one
• The three elements of every strategic competency
• How to sustain your strategic competency
• The three specific tests that every strategic competency must pass

How to Make Good Assumptions
• How to avoid one of the biggest mistakes of strategic assumptions
• How to anticipate the turning points in a trend
• What to do when it’s impossible to make a reasonable prediction
• The four steps to minimizing assumption errors
• How to prepare for the unexpected

How to Select and Exploit Your Best Opportunities
• How to avoid the dreaded “group think”
• How to use creative brainstorming to uncover breakthrough ideas
• How to stimulate creative thinking about opportunities
• The four criteria you should use to assess the viability of any new opportunity

How to Protect Your Company From Potential Threats
• The most important question your company must answer to anticipate any strategic threats
• How to evaluate perceived threats to identify those with the greatest potential impact
• The five steps you must take to minimize the impact of any significant strategic threat

How to Get From Where You Are To Where You Want to Be
• How to set measurable, specific and achievable strategic objectives
• How to achieve 80% to 90% of your strategic objectives (most company achieve only about 30% of their objectives)

How to Best Allocate Your Resources To Meet Your Objectives
• How to determine resource needs and availability
• How to find the money and the time to carry out your strategic plans

How to Most Effectively Use Your Strategic Plan
• Why the planning process produces better results each time you use it
• How to use your daily behavior to communicate your plan throughout the company
• When to update your plan
• How to monitor your progress and re-assess your strategy for best results.
See what this company CEO says about Simplified Strategic Planning
Want to hear how Simplified Strategic Planning has worked in the REAL WORLD in REAL COMPANIES?  Listen to what David Hagman, President and CEO of Vista International Packaging has to say about how his long term experience with Simplified Strategic Planning following attending the Simplified Strategic Planning workshop.

A Sample of Companies That Have Recently Attended

Accident Fund Insurance Co. of America

Addison Products Company 

Advance Transformer Co.

Advantage Federal Credit Union 

Air Force Medical Logistics 

AKZO Nobel Decorative Coatings 

Alliance Data Systems

ALPS Automotive, Inc. 

American E & S 

American Seating Company 

American Wood Fiber 

Anchor Wall Systems, Inc. 

Anderson Development Co. 

Antares Management Solutions 

Antler Software 

Battelle BBS Inc. 

Benjamin Moore & Co.

Bergen Regional Medical Center

Bil-Jax Inc.

Blue Cross Blue Shield of Michigan 

Bridge Bank 

Bucyrus Precision Tech, Inc. 

Candella Automotive Products, LLC

Carlson Airflo Merchandising Systems 

CGE CareSystems, Inc. 

Champion Mortgage 

Cher-Make Sausage Co. 

CHI Systems Inc. 

Colbond Inc. 

Comar Inc. 

Conbraco Industries, Inc. 

Datamatic Group LLC 

Dewied International Inc. 

DNE Technologies Inc. 

Doug Hendricks Consulting 

Eastern Mortgage Co., Inc. 

ECP Incorporated

Edgetech I.G., Inc. 

Edward C. Levy Co. 

Electro Chemical Finishing Co. 

Estes Design & Manufacturing Inc. 

Exxon Mobil 

FasTest Inc. 

Federal Reserve Bank of Cleveland 

Furniture Find Corp. 

G-U Hardware, Inc. 

G & P Trucking Co., Inc. 

Garrett Group, LLC 

General Carbide Corp. 

General Press Colors, Ltd. 

Goodrich Corp, Turbine Component Services 

Gougeon Brothers Inc. 

Greenpoint Technologies, Inc. 

Group Health Coop. of South Central WI 

GSM Industrial Heat Controller, Inc. 

Holland Engineering, Inc. 

Hormel Foods Corp. 

Hospitality International 

H&R Block 

Injun Enterprises 

Inline Plastics Corp. 

Jones-Zylon Co. 

J. R. Clancy, Inc. 

Kroeschell Operations, Inc. 

Lake City Industries 


Lancaster Colony Corp. 

Lasertel, Inc. 

Lea County Electric Coop. 

Letterkraft Printers, Inc. 

Liturgical Publications Inc. 

Load Rite Trailers, Inc. 

Louisiana Rehabilitation Services 

L.B. White Company Incorporated 

MascoTech Industrial Components

Master Pneumatic - Detroit 


Medtronic Inc. 

Members Investment Services 

Mitsui Chemicals America, Inc. 

Northrop Grumman

Northstar Polymer LLC 

Operating Engineers Local Union No. 3 Ottens Flavors 

Padilla Speer Beardsley 

Pal-Tech Inc. 

Petersen Industries, Inc.

Prime Graphics 

Principal Financial Group Ready Access 

Rich Products Corp. 

Rigaku/MSC, Inc. 

Scotts Lawn Service 

Sentel Corp. 

Steris Isomedix Services 

St. Mary Galvanizing Co. Inc. 

SymCom, Inc. 

TechGroup Inc. 

The McFarland Institutes 

Toolbuilders Laboratories, Inc. 

Traverse Precision, Inc. 

Tremco, Inc. 

Tri-Tec, LLC 

Trico Manufacturing Corp. 

Trident Computer Corp. 

United Forming Inc. 

U.S. Central Credit Union 


Welch Allyn, Lighting Products Division Wentworth-Douglass Hospital 

Wolf X-Ray Corp.

"Using Simplified Strategic Planning, VPI tripled sales over five years.  It has contributed in a significant way to VPI achieving our growth and profit objectives.

                                          T. Godfrey McKenzie, Vice President, Vinyl Plastics, Inc.
Meet Your Instructors - America's Leading Experts on Strategy for Small- and Mid-Sized Companies

Dana Baldwin

Dana brings more than 30 years of business experience to his workshop participants. He has held senior management positions, including Chairman, CEO and COO, in mid-sized companies. He is familiar with all functional areas, having also served in sales, sales management, production, and engineering. He has a Masters of Management from the Kellogg School of Management at Northwestern University. His critical thinking skills have been well developed and honed with more than 10 years experience leading companies through Simplified Strategic Planning.

Dana Baldwin has managed two different machine tool companies, coming up through the ranks from a beginning engineer to become Chairman, President and CEO of one company. He then joined a startup company that had purchased a product line from his original company. He was instrumental in establishing the new firm as a leader in the market place. Dana actively leads strategic planning in dozens of companies in a wide variety of industries with consistently good results. Clients include regional telephone companies, a chemical recycler, a logistics company, a multi-national institutional furniture company, a multi-division plastics company, a multi-national industrial pump company and a community college.

Recent articles by Dana include: "Dealing with a Low Cost Competitor", "The Strategy of Succession Planning" and Addressing the Challenge of China's Labor Cost Advantages. 

Dana has a BS-IE form the University of Michigan, and a Master of Management from the Kellogg Graduate School of Management at Northwestern University. 

A very effective presenter, Dana brings a unique combination of theoretical and practical knowledge as well as humorous insight to his programs. Dana leaves his attendees with practical, "how-to" steps that they can apply to facilitate their learning. 

"Mr. Baldwin is a very likeable fellow, who comes across in an easy to follow manner." Greg Tweed, Executive VP & COO, Nortech Systems, Inc.

(616) 575-3191


Robert Bradford

Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of of the Simplified Strategic Planning Manual and Simplified Strategic Planning -- A No-Nonsense Guide for Busy People Who Want Results Fast!

Robert has conducted over 2,000 strategic planning meetings with many clients in a wide variety of industries, delivering outstanding results. 

Recent articles by Robert include: "Re-thinking the SWOT Analysis", "Understanding the Competitive Value of Your Brand", "Dealing with Powerful Customers" "Understanding Value", and "What Does Your Company Mean".

A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.

Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time. He has great relevant examples for every situation, and his presentations are crammed with great tips. 

A master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar participants with practical, "how-to" steps they can take home to put to use immediately. 

Robert's workshops resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nuts-and-bolts strategic thinking into every presentation. 

"Your workshop...far exceeded the expectations we had when we first decided to participate." Mario Apruzzese, Cabana Foods, Inc.

(734) 929-8846

If your existing strategic planning is not giving you the results you need, or you are not doing strategic planning, let us show you how to achieve much better results - faster!
"Using this process for three years, we have doubled our sales volume and have also doubled our operating profit percentages."
G. Alex Bernhardt, Sr.
, Chairman and CEO, Bernhardt Furniture Company
100% No Questions Asked, Money-back Guarantee
Whether you’ve been using strategic planning for years or you’re starting from scratch, we guarantee that this workshop will contain the most valuable information you will ever see on strategic planning. If you don’t feel Simplified Strategic Planning is, hands-down, the absolute best system for strategic planning, you will receive a prompt and courteous refund of your workshop fee.

Powered By