Changing the Way the World Thinks about Strategy

If your process fails to deliver the results you need, you will be interested in this fast-paced, hard-hitting, One-Day Interactive In-House Workshop we specifically designed for managements that want to beat or (better yet) avoid competition. 

One-Day Simplified Competitive Strategy In-House Workshop
now only $1,000 plus expenses

Frustrated with your Strategic Planning efforts? Are you annoyed by a lack of results?  Are you concerned that your strategic plan doesn’t help differentiate your company or give you a sustainable competitive advantage? 

Poor strategic planning is worse than no strategic planning.  It can be a big waste of time and money. Even worse, it can lead to weak strategy. Avoid all this with Simplified Competitive Planning – a proven process to focus for attaining an unbeatable competitive advantage without straining your resources. 

This workshop is perfect for you if your existing strategic planning is not giving you the results you need.  Let us teach you team the simple, structured  process for strategy formulation and execution that has delivered billions of dollars of profit growth to companies in all industries.

"I wanted a simple, easily understood method for strategic planning. I got it" 
Tom Lietha, CEO, Thin Film Technology
Why is Simplified Strategic Planning Different?
Simplified Strategic Planning is strictly focused on how to beat or (better yet) avoid competition.
Three Key Questions
The Simplified Strategic Planning process is a lean, thorough step-by-step road map for answering the three key questions at the heart of the matter.  
What are you going to sell? 
To whom are you going to sell?
How can you beat or (better yet) avoid the competition?

The first two questions define the breadth, scope and focus of your business. The process will help you decide what you will do and will not do (products and/or services), and whom you will serve and will not serve in the marketplace. 

It’s the third question that brings power to your strategy. When you get into the third question and begin examining your competencies, you will really understand the importance of market focus. You cannot profitably sell everything you can to everyone you can. Instead, you need to focus on applying your specific strategic competency to target markets. This will allow you to use your resources to build a sustainable competitive advantage instead of just using them up.

Sound Strategy + Effective Implementation = Solid Success

You will have action plans that support your 6-10 objectives (strategic intentions) which will be accomplished on time and on budget. Simplified Strategic Planning  has been honed and improved for over 35 years.
It will assure:
1. selection of a course and direction that fits your unique competencies, differentiates your company. leads to a sustainable competitive advantage and
    clearly resourced action on a few strategic objectives in support of that course and direction.
2. managed implementation.

Simplified Strategic Planning Process Structure

At the broadest level, the Simplified Strategic Planning process is a series of three structured meetings.  First, your team  gathers some basic data and facts about your external and internal situation. Then you hypothesize key assumptions about the future. You make sure everyone understands and agrees with the facts and assumptions. You will then identify your Strategic Issues. From there, you go on to develop your strategy (course and direction). Then you define your strategic initiatives (objectives) and get into the questions of: 
How do we get there?
Who will be involved and will they have the time required?
How much is it going to cost?
How will you provide the necessary time and money?
When do you arrive?

 The whole purpose of the Simplified Strategic Planning process is to formulate a sustainable competitive advantage and to make it happen. In total, the Simplified Strategic Planning process works out to about seven days of meetings, spread out over twelve weeks or more so that it won’t interfere with your day-to-day business. If you want to create a real, workable plan that gets results, the Simplified Strategic Planning process is for you.

     What You'll Discover during This Hard-Hitting One Day Workshop

    Why Most Companies Fail at Strategic Planning
    • Why strategy planning requires a big-picture approach, rather than a single “magic bullet” solution
    • How to craft a strategy that is thorough, yet simple
    • Why a quest for perfection can doom the planning process
    • Why the entire strategic plan in a few consecutive days always fails
    • Why the process must not be complex
    • How to provide for good execution.
    • How to avoid assumption and presumption errors

    How to Dominate Your Market
    • Why you must define your market with laser-like focus when creating a strategic plan
    • The right way to segment your market for maximum profits
    • The #1 mistake most companies make when doing segmentation
    • How to build a sustainable competitive advantage by leveraging your Strategic Competency 
    • How to gain market share…no matter how tough the competition is

    How to Find Your Unique Strategic Competency
    • The three specific tests that every strategic competency must pass
    • Why every company must find its strategic competency and what to do if you can’t find one   
    • How to sustain your strategic competency

    How to Make Good Assumptions
    • How to avoid one of the biggest mistakes of strategic assumptions
    • How to anticipate the turning points in a trend
    • What to do when it’s impossible to make a reasonable prediction
    • The four steps to minimizing assumption errors
    • How to prepare for the unexpected

    How to Select and Exploit Your Best Opportunities
    • How to avoid the dreaded “group think” 
    • How to use creative brainstorming to uncover breakthrough ideas
    • How to stimulate creative thinking about opportunities
    • The four criteria you should use to assess the viability of any new opportunity

     How to Protect Your Company from Potential Threats
    • The most important question your company must answer to anticipate any strategic threats
    • How to evaluate perceived threats to identify those with the greatest potential impact
    • The five steps you must take to minimize the impact of any significant strategic threat

    How to Get From Where You Are To Where You Want to Be
    • How to set measurable, specific and achievable strategic objectives
    • How to achieve 80% to 90% of your strategic objectives (most company achieve only about 30% of their objectives)

    How to Best Allocate Your Resources To Meet Your Objectives
    • How to determine resource needs and availability
    • How to find the money and the time to carry out your strategic plans

    How to Most Effectively Use Your Strategic Plan
    • Why the planning process produces better results each time you use it
    • How to use your daily behavior to communicate your plan throughout the company
    • When to update your plan
    • How to monitor your progress and re-assess your strategy for best results


    “Simplified Strategic Planning provided us a straightforward process that helped our already successful organization set a much clearer direction for the future.”
                                                                                                                                      Ed Engle, Jr., President, Rima Manufacturing Company 

    “I signed up cautiously; I came to the seminar a bit of a skeptic; I left energized and anxious to apply the learning to our company.”
                                                                                                                          Scott Bolinder, Executive Vice President & Publisher, Zondervan 

    “The information was very focused, tangible and practical…which allows you to apply it immediately. Very well done. I learned a lot and am anxious to get started!”
                                                                                                                                   Connie Leachman, VP Customer Relations, Topflight Corp. 

    “Our company is just completing its 2nd cycle of Simplified Strategic Planning. We are expanding the process to additional divisions for the 3rd cycle.”
                                                                                                                                                   Scott Christensen, Project Manager, Hormel Foods 

    “What we accomplished…was unprecedented in our company’s history…we have defined a consensus among the top management as to what kind of a company we will be for the next five years. Establishing this shared vision and the means to achieve it would not have been possible without Simplified Strategic Planning. This process is extremely well organized and compelling while allowing the special human attributes of our organization to flourish.”
                                                                                                              Harris C. Footer, President and CEO, Easy Day Manufacturing Company 

    “We have used planning methods for the past three years with moderate success. The step by step logical process presented in this program will help us take our company to the next level in terms of profit and growth.”
                                                                                                                                Scott Zimmer, Vice President of Accounting/Finance, F.P. Horak Company

    “A straightforward approach to strategic planning which will work — not an overwhelming process. Will help us create realistic plans.”
                                                                                                                                                                     Rick Lockwood, Certified Grocers of California Ltd.

    “The Simplified Strategic Planning process…provides a solid theoretical approach that is applied in a very ‘real world’ down-to-earth manner. The program does an excellent job of providing a defined framework for the planning process without turning it into a mechanistic ‘fill out the form’ exercise. The framework helped us make sure that we were identifying and analyzing the key issues; it did not do our thinking for us. Finally, I felt the emphasis on the development of specific objectives and action plans are the keys to ensuring that strategic planning isn’t just an interesting annual exercise that subsequently collects dust on a bookshelf. I know the strategic plan we produced will make a major difference in the performance of our business.”
                                                                                                                                 Roger A Carolin, President and CEO, CFM Technologies, Inc. 

    “I’ve been doing business planning for over ten years, and this workshop provides a simple methodical approach that I will find useful. This is an area where we have previously struggled.”
                                                                                                             Lisa Hardy, Director of Business Planning, Blue Care Network of Michigan 

     “Excellent! Excellent! Excellent! Your program ‘hits a home run’ if you’re interested in learning new methods for building a stronger competitive position for your company.”
                                                                                                                   Timothy Dust, COO/President, F.P. Horak Company, Bay City, Michigan 

    “Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result: a destination of choice, not chance.”
                                                  Jack Lowe, Jr., Chief Executive Officer, TD Industries  #2 of Fortune 100 Best Companies to Work for in America
    See a sample - getting your strategic objectives DONE
    Watch Simplified Strategic Planning author Robert Bradford present a section of this powerful one-day program.  It's NOT a sales pitch, NOT fluffy, useless stories - just HARD CORE real USEABLE information you can use right away!

    See what this company CEO says about Simplified Strategic Planning
    Want to hear how Simplified Strategic Planning has worked in the REAL WORLD in REAL COMPANIES?  Listen to what David Hagman, President and CEO of Vista International Packaging has to say about how his long term experience with Simplified Strategic Planning following attending the Simplified Strategic Planning workshop.

    A Sample of Companies That Have Recently Attended

    Accident Fund Insurance Co. of America

    Advance Transformer Co. 

    Air Force Medical Logistics 

    AKZO Nobel Decorative Coatings 

    Alliance Data Systems

    ALPS Automotive, Inc. 

    American E & S 

    American Seating Company 

    American Wood Fiber 

    Anchor Wall Systems, Inc. 

    Anderson Development Co. 

    Antares Management Solutions 

    Antler Software 

    Battelle BBS Inc. 

    Benjamin Moore & Co.

    Bergen Regional Medical Center

    Blue Cross Blue Shield of Michigan 

    Bridge Bank 

    Candella Automotive Products, LLC 

    Champion Mortgage 

    Cher-Make Sausage Co. 

    CHI Systems Inc. 

    Colbond Inc. 

    Comar Inc. 

    Conbraco Industries, Inc. 

    Datamatic Group LLC 

    Dewied International Inc. 

    DNE Technologies Inc. 

    Edgetech I.G., Inc. 

    Edward C. Levy Co. 

    Electro Chemical Finishing Co. 

    Exxon Mobil 

    Federal Reserve Bank of Cleveland

    G & P Trucking Co., Inc. 

    Garrett Group, LLC 

    General Carbide Corp. 

    General Press Colors, Ltd. 

    Goodrich Corp, Turbine Component Services 

    Gougeon Brothers Inc. 

    Greenpoint Technologies, Inc. 

    Hormel Foods Corp. 

    Hospitality International 

    H&R Block 

    Inline Plastics Corp. 

    Jones-Zylon Co. 

    J. R. Clancy, Inc. 

    Kroeschell Operations, Inc. 

    Lake City Industries 

    Lancaster Colony Corp. 

    Lea County Electric Coop. 

    Letterkraft Printers, Inc. 

    Liturgical Publications Inc. 

    Load Rite Trailers, Inc. 

    Louisiana Rehabilitation Services 

    L.B. White Company Incorporated 

    MascoTech Industrial Components

    Master Pneumatic - Detroit 


    Medtronic Inc. 

    Members Investment Services 

    Mitsui Chemicals America, Inc. 

    Northrop Grumman

    Northstar Polymer LLC 

    Ottens Flavors 

    Padilla Speer Beardsley 

    Pal-Tech Inc. 

    Petersen Industries, Inc.

    Prime Graphics 

    Principal Financial Group Ready Access 

    Rich Products Corp. 

    Rigaku/MSC, Inc. 

    Scotts Lawn Service 

    Sentel Corp. 

    Steris Isomedix Services 

    St. Mary Galvanizing Co. Inc. 

    SymCom, Inc. 

    TechGroup Inc. 

    Toolbuilders Laboratories, Inc. 

    Traverse Precision, Inc. 

    Tri-Tec, LLC 

    Trico Manufacturing Corp.  

    United Forming Inc. 


    Welch Allyn, Lighting Products Division.

    "Using Simplified Strategic Planning, VPI tripled sales over five years.  It has contributed in a significant way to VPI achieving our growth and profit objectives.
                                              T. Godfrey McKenzie, Vice President, Vinyl Plastics, Inc.
    Meet Your Instructors - America's Leading Experts on Strategy for Small- and Mid-Sized Companies

    Dana Baldwin

    Dana brings more than 30 years of business experience to his workshop participants. He has held senior management positions, including Chairman, CEO and COO, in mid-sized companies. He is familiar with all functional areas, having also served in sales, sales management, production, and engineering. He has a Masters of Management from the Kellogg School of Management at Northwestern University. His critical thinking skills have been well developed and honed with more than 10 years experience leading companies through Simplified Strategic Planning.

    Dana Baldwin has managed two different machine tool companies, coming up through the ranks from a beginning engineer to become Chairman, President and CEO of one company. He then joined a startup company that had purchased a product line from his original company. He was instrumental in establishing the new firm as a leader in the market place. Dana actively leads strategic planning in dozens of companies in a wide variety of industries with consistently good results. Clients include regional telephone companies, a chemical recycler, a logistics company, a multi-national institutional furniture company, a multi-division plastics company, a multi-national industrial pump company and a community college.

    Recent articles by Dana include: "Dealing with a Low Cost Competitor", "The Strategy of Succession Planning" and "Addressing the Challenge of China's Labor Cost Advantages". 

    A very effective presenter, Dana brings a unique combination of theoretical and practical knowledge as well as humorous insight to his programs. Dana leaves his attendees with practical, "how-to" steps that they can apply to facilitate their learning. 

    "Mr. Baldwin is a very likable fellow, who comes across in an easy to follow manner." Greg Tweed, Executive VP & COO, Nortech Systems, Inc.

    (616) 575-3191


    Robert Bradford

    Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of of the Simplified Strategic Planning Manual and Simplified Strategic Planning -- A No-Nonsense Guide for Busy People Who Want Results Fast!

    Robert has conducted over 2,000 strategic planning meetings with many clients in a wide variety of industries, delivering outstanding results. 

    Recent articles by Robert include: "Understanding the Competitive Value of Your Brand", "Dealing with Powerful Customers" "Understanding Value", and "What Does Your Company Mean""Market Disruption and Strategy - How to Respond", "How to Be the Disruptor".

    A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.

    Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time. He has great relevant examples for every situation, and his presentations are crammed with great tips. 

    A master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar and workshop participants with practical, "how-to" steps they can take home to put to use immediately. 

    Robert's workshops resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nuts-and-bolts strategic thinking into every presentation. 

    "Your workshop...far exceeded the expectations we had when we first decided to participate." Mario Apruzzese, Cabana Foods, Inc.

    (734) 929-8846

    If your existing strategic planning is not giving you the results you need, or you are not doing strategic planning, let us show you how to achieve much better results - faster!
    Workshop attendees will receive: 
    1. The Simplified Strategic Planning Manual. Complete with comprehensive instructions, illustrated worksheets, and worksheet templates, this invaluable guide will be a trusted reference that you’ll use again and again when you begin implementing Simplified Strategic Planning.
    2. Access to the CSSP Support Hotline. Your instructor will answer the questions that pop up after the seminar … once you begin implementing Simplified Strategic Planning.
    3. Subscription to Course and Direction. This bi-monthly electronic newsletter delivers cutting-edge insights and helpful tips for keeping your strategic planning on course. (priceless)
    4. Subscription to our blog, with weekly strategy posts.
    "Using this process for three years, we have doubled our sales volume and have also doubled our operating profit percentages."
    G. Alex Bernhardt, Sr.
    , Chairman and CEO, Bernhardt Furniture Company
    100% No Questions Asked, Money-back Guarantee
    Whether you’ve been using strategic planning for years or you’re starting from scratch, we guarantee that this workshop will contain the most valuable information you will ever see on strategic planning. If you don’t feel Simplified Strategic Planning is, hands-down, the absolute best system for strategic planning, you will receive a prompt and courteous refund of your workshop fee.

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