NOW, attend the online interactive SIMPLIFIED STRATEGIC PLANNING SEMINAR - specifically for executives of independent companies and subsidiaries of larger companies who want to achieve better results faster.
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You can attend the seminar for $595, and CEOs attend for free when accompanied by one or more other attendees. Read on to learn what this seminar will do for your business.
Take a Look at What You'll Discover during This Hard-Hitting, Two-Day Seminar
Why Most Companies Fail at Strategic Planning
- Why strategic planning requires a big-picture approach, rather than a single "magic bullet" solution
- How to craft a strategy that is thorough, yet simple
- Why a quest for perfection can doom the planning process.
- Why the entire strategic plan in a few consecutive days always fails.
- Why the process must not be complex.
- How to provide for good execution.
- How to avoid assumption and presumption errors.
How to Create a Great Strategic Team
- Why you should never plan by yourself
- Who should be on your team...and who must NOT be
- How to build team commitment
- How to assure that the team understands the process
- How to select the best process leader
How to Dominate Your Market
- Why you must define your market with laser-like focus when creating a strategic plan
- The right way to segment your market for maximum profits
- The #1 mistake most companies make when doing segmentation
- How to gain market share...no matter how tough the competition is
How to Get Information You Need
- Why the information you gather is critical to the success of your plan
- The hands-down best way to gather information
- Why you never want too much information...and how to know when you have enough
- The truth about who should gather information for you (hint: the answer may surprise you)
How to Measure Key Success Factors
- The key areas to measure that drive your business
- The accurate way to measure intangibles
- How to create a profitability analysis to uncover and enhance your best profit centers
- The one thing you must always measure to ensure the very survival of your company
How to Find Your Unique Strategic Competency
- Why every company must find its strategic competency and what to do if you can't find one
- The three elements of every strategic competency
- How to sustain your strategic competency
- The three specific tests that every strategic competency must pass
How to Make Good Assumptions
- How to avoid one of the biggest mistakes of strategic assumptions
- How to anticipate the turning points in a trend
- What to do when it's impossible to make a reasonable prediction
- The four steps to minimizing assumption errorsHow to prepare for the unexpected
How to Select and Exploit Your Best Opportunities
- How to avoid the dreaded "group think"
- How to use creative brainstorming to uncover breakthrough ideas
- How to stimulate creative thinking about opportunities
- The four criteria you should use to assess the viability of any new opportunity
How to Protect Your Company From Potential Threats
- The most important question your company must answer to anticipate any strategic threats
- How to evaluate perceived threats to identify those with the greatest potential impact
- The five steps you must take to minimize the impact of any significant strategic threat
How to Determine Your Strategic Focus
- The six options for your company's strategic focus
- How to align your strategic focus with your strategic competencies
- The four key factors of market attractiveness
- The seven key characteristics of your competitive position
- The five core business strategies
- How to select the best strategy for each market segment
- The four options for your competitive strategy
- How to select a competitive strategy for each market segment
How to Get From Where You Are To Where You Want to Be
- How to set measurable, specific and achievable strategic objectives
- How to achieve 80% to 90% of your strategic objectives (most company achieve only about 30% of their objectives)
How to Best Allocate Your Resources To Meet Your Objectives
- How to determine resource needs and availability
- How to find the money and the time to carry out your strategic plans
How to Most Effectively Use Your Strategic Plan
- Why the planning process produces better results each time you use it
- How to use your daily behavior to communicate your plan throughout the company
- When to update your plan
- How to monitor your progress and re-assess your strategy for best results.
How to Make Sure You Get the Results You Want
It is relatively easy to create a strategic vision for a company, but much more difficult to follow it and achieve results. Companies that do a good job of implementing their strategy can expect to achieve from 80 to 90 percent of their objectives. The three tools that are vital for success in the implementation stage include: Action Plans, Budgets and Management Schedule.
Accident Fund Insurance Co. of America
Addison Products Company
Advance Transformer Co.
Advantage Federal Credit Union
Air Force Medical Logistics
AKZO Nobel Decorative Coatings
Alliance Data Systems
ALPS Automotive, Inc.
American E & S
American Seating Company
American Wood Fiber
Anchor Wall Systems, Inc.
Anderson Development Co.
Antares Management Solutions
Antler Software
Battelle BBS Inc.
Benjamin Moore & Co.
Bergen Regional Medical Center
Bil-Jax Inc.
Blue Cross Blue Shield of Michigan
Bridge Bank
Bucyrus Precision Tech, Inc.
Candella Automotive Products, LLC
Carlson Airflo Merchandising Systems
CGE CareSystems, Inc.
Champion Mortgage
Cher-Make Sausage Co.
CHI Systems Inc.
Colbond Inc.
Comar Inc.
Conbraco Industries, Inc.
Datamatic Group LLC
Dewied International Inc.
DNE Technologies Inc.
Doug Hendricks Consulting
Eastern Mortgage Co., Inc.
ECP Incorporated
Edgetech I.G., Inc.
Edward C. Levy Co.
Electro Chemical Finishing Co.
Estes Design & Manufacturing Inc.
Exxon Mobil
FasTest Inc.
Federal Reserve Bank of Cleveland
Furniture Find Corp.
G-U Hardware, Inc.
G & P Trucking Co., Inc.
Garrett Group, LLC
General Carbide Corp.
General Press Colors, Ltd.
Goodrich Corp, Turbine Component Services
Gougeon Brothers Inc.
Greenpoint Technologies, Inc.
Group Health Coop. of South Central WI
GSM Industrial Heat Controller, Inc.
Holland Engineering, Inc.
Hormel Foods Corp.
Hospitality International
H&R Block
Injun Enterprises
Inline Plastics Corp.
Jones-Zylon Co.
J. R. Clancy, Inc.
Kroeschell Operations, Inc.
Lake City Industries
LAMMICO
Lancaster Colony Corp.
Lasertel, Inc.
Lea County Electric Coop.
Letterkraft Printers, Inc.
Liturgical Publications Inc.
Load Rite Trailers, Inc.
Louisiana Rehabilitation Services
L.B. White Company Incorporated
MascoTech Industrial Components
Master Pneumatic - Detroit
McKesson
Medtronic Inc.
Members Investment Services
Mitsui Chemicals America, Inc.
Northrop Grumman
Northstar Polymer LLC
Operating Engineers Local Union No. 3 Ottens Flavors
Padilla Speer Beardsley
Pal-Tech Inc.
Petersen Industries, Inc.
Prime Graphics
Principal Financial Group Ready Access
Rich Products Corp.
Rigaku/MSC, Inc.
Scotts Lawn Service
Sentel Corp.
Steris Isomedix Services
St. Mary Galvanizing Co. Inc.
SymCom, Inc.
TechGroup Inc.
The McFarland Institutes
Toolbuilders Laboratories, Inc.
Traverse Precision, Inc.
Tremco, Inc.
Tri-Tec, LLC
Trico Manufacturing Corp.
Trident Computer Corp.
United Forming Inc.
U.S. Central Credit Union
Verizon
Welch Allyn, Lighting Products Division Wentworth-Douglass Hospital
Wolf X-Ray Corp.
Dana Baldwin
Dana brings more than 30 years of business experience to his seminar participants. He has held senior management positions, including Chairman, CEO and COO, in mid-sized companies. He is familiar with all functional areas, having also served in sales, sales management, production, and engineering. He has a Masters of Management from the Kellogg School of Management at Northwestern University. His critical thinking skills have been well developed and honed with more than 10 years experience leading companies through Simplified Strategic Planning.
Dana Baldwin has managed two different machine tool companies, coming up through the ranks from a beginning engineer to become Chairman, President and CEO of one company. He then joined a startup company that had purchased a product line from his original company. He was instrumental in establishing the new firm as a leader in the market place. Dana actively leads strategic planning in dozens of companies in a wide variety of industries with consistently good results. Clients include regional telephone companies, a chemical recycler, a logistics company, a multi-national institutional furniture company, a multi-division plastics company, a multi-national industrial pump company and a community college.
Recent articles by Dana include: "Dealing with a Low Cost Competitor", "The Strategy of Succession Planning" and Addressing the Challenge of China's Labor Cost Advantages.
Dana has a BS-IE form the University of Michigan, and a Master of Management from the Kellogg Graduate School of Management at Northwestern University.
A very effective presenter, Dana brings a unique combination of theoretical and practical knowledge as well as humorous insight to his programs. Dana leaves his seminar attendees with practical, "how-to" steps that they can apply to facilitate their learning.
"Mr. Baldwin is a very likeable fellow, who comes across in an easy to follow manner." Greg Tweed, Executive VP & COO, Nortech Systems, Inc
Robert Bradford
Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of of the Simplified Strategic Planning Manual and Simplified Strategic Planning -- A No-Nonsense Guide for Busy People Who Want Results Fast!
Robert has conducted over 2,000 strategic planning meetings with many clients in a wide variety of industries, delivering outstanding results.
Recent articles by Robert include: "Re-thinking the SWOT Analysis", "Understanding the Competitive Value of Your Brand", "Dealing with Powerful Customers" "Understanding Value", and "What Does Your Company Mean".
A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.
Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time. He has great relevant examples for every situation, and his presentations are crammed with great tips. A master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar participants with practical, "how-to" steps they can take home to put to use immediately. Robert's seminars resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nuts-and-bolts strategic thinking into every seminar presentation.
"Your seminar...far exceeded the expectations we had when we first decided to participate." Mario Apruzzese, Cabana Foods, Inc.
When you attend Simplified Strategic Planning for Small to Mid-Sized Companies, you'll receive:
- Access to the CSSP Support Hotline. Your instructor will answer the questions that pop up after the seminar ... once you begin implementing Simplified Strategic Planning.
- Lifetime Subscription to Course and Direction. This bi-monthly electronic newsletter delivers cutting-edge insights and helpful tips for keeping your strategic planning on course.
SUBMIT your registration via the Internet using our secure registration form.
MAIL your registration to (registration form PDF)
Address to send to:
Center for Simplified Strategic Planning, Inc./ MSU Simplified Strategic Planning Seminar
PO Box 8272 Ann Arbor, MI, 48108
FAX your registration (registration form PDF) (734)995-0751.
This line is available 24 hours, every day!
CALL Center for Simplified Strategic Planning at (855) 201-1511 (toll free).
Email Elizabeth Tidd at tidd@cssp.com
Registration & Fees
Reserve a block of seats for yourself and your associates today by completing the registration request or by calling CSSP at (TOLL FREE) (855) 201-1511.
$1995 per person.
$200 discount per person for groups of 3 or more from the same company.
CEOs or Company Presidents attend for FREE with one or more paid attendees.
A check-in desk will be open at 8:00 a.m. outside the meeting room at each location.
The program hours are 8:30 a.m. to 5:00 p.m.
Accommodations
Hotel accommodations are not included in the registration fee. However, if you desire assistance, please call Elizabeth Tidd at the Center for Simplified Strategic Planning - (734) 995-3465.
