The main point of the Simplified Strategic Planning process is to formulate sound, appropriate strategy that will beat or avoid competition. If you want to create a beautifully-bound bookend that everyone has and no one uses, you'll probably spend a lot of time and money. But if you want to create a real, workable plan that gets things done, the Simplified Strategic Planning process is for you.
There is no denying that strategic planning involves complex issues. But developing your strategy (course and direction) doesn't have to be complicated. Good strategic planning should be simple, but not simplistic.
Simplified Strategic Planning Process Structure
At the broadest level, the Simplified Strategic Planning process is a series of structured meetings in which your team starts by gathering some basic data and facts about your external and internal situation. Then you hypothesize key assumptions about the future. You make sure everyone understands it and agrees with the facts and assumptions. They shape all further discussion about strategy.
You will then identify key issues that affect strategy. From there, you go on to develop your strategy (course and direction). Then you define goals and objectives and get into the questions of:
- How do we get there?
- Who will be involved and will they have the time required?
- How much is it going to cost?
- When do we arrive?
- Who is responsible?
Implementation must be specific because when it is not, it will inevitably fail. The Simplified Strategic Planning process leads to specific implementation of your strategy.
Sound Strategy + Effective Implementation = Solid Success
At the end of the Simplified Strategic Planning process, you end up with 6 to 10 action plans that support your strategic initiatives which will be accomplished on time and on budget. Simplified Strategic Planning is a lean, thorough, effective process that has been honed and improved for over 35 years.
Simplified Strategic Planning will assure:
- balanced input,
- thoughtful strategic thinking,
- selection of a course and direction that fits your unique competencies,
- differentiates your company
- and leads to profitable growth,
- highly focused action on a few strategic objectives in support of that course and direction.