12,000+ Top Executives Recommend This Seminar

Does your strategic planning help you beat or avoid competition?  

If not, you will want to attend this series of six live two-hour online interactive workshops, SIMPLIFIED STRATEGIC PLANNING, with renowned strategist Robert Bradford from your home or office starting on June 17, 2021.

This is not just a sales pitch - it's crammed with tons of "how-to" information, dozens of worksheets and real-world examples.

Learn how you can use his proven SIMPLIFIED STRATEGIC PLANNING methodology to create an unbeatable competitive advantage.

Read on to learn what this seminar will do for your business.

The live online seminar series is presented quarterly.  It starts at 1:00 PM eastern time and ends at 5:00 PM eastern time on Fridays 

The next series will be on March 15, 22 and 29, 2024

Recordings will be available for any missed sessions.

Watch The Video To See What CEOs Say About Simplified Strategic Planning
Wondering if the Simplified Strategic Planning seminar is for you?  Listen to what this CEO had to say after attending our program....Don't waste your time with fluffy approaches to hard strategic problems...attend this content filled program!

What is your time worth to you?
See a sample - getting your strategic objectives DONE
Watch Simplified Strategic Planning co-author Robert Bradford present a section of this powerful two-day program.  It's NOT a sales pitch, NOT fluffy, useless stories - just HARD CORE real USEABLE information you can use right away!

Why is Simplified Strategic Planning Different?

The main point of the Simplified Strategic Planning process is to formulate sound, appropriate strategy that will beat or avoid competition. If you want to create a beautifully-bound bookend that everyone has and no one uses, you'll probably spend a lot of time and money. But if you want to create a real, workable plan that gets things done, the Simplified Strategic Planning process is for you.

There is no denying that strategic planning involves complex issues. But developing your strategy (course and direction) doesn't have to be complicated. Good strategic planning should be simple, but not simplistic.

Simplified Strategic Planning Process Structure 

At the broadest level, the Simplified Strategic Planning process is a series of structured meetings in which your team starts by gathering some basic data and facts about your external and internal situation. Then you hypothesize key assumptions about the future. You make sure everyone understands it and agrees with the facts and assumptions. They shape all further discussion about strategy. 

You will then identify key issues that affect strategy. From there, you go on to develop your strategy (course and direction). Then you define goals and objectives and get into the questions of: 

  • How do we get there?
  • Who will be involved and will they have the time required?
  • How much is it going to cost?
  • When do we arrive?
  • Who is responsible?

Implementation must be specific because when it is not, it will inevitably fail. The Simplified Strategic Planning process leads to specific implementation of your strategy.

Sound Strategy + Effective Implementation = Solid Success 

At the end of the Simplified Strategic Planning process, you end up with 6 to 10 action plans that support your strategic initiatives which will be accomplished on time and on budget. Simplified Strategic Planning is a lean, thorough, effective process that has been honed and improved for over 35 years. 

Simplified Strategic Planning will assure: 

  • balanced input,
  • thoughtful strategic thinking,
  • selection of a course and direction that fits your unique competencies, 
  • differentiates your company
  • and leads to profitable growth,
  • highly focused action on a few strategic objectives in support of that course and direction.

Take a Look at What You'll Discover during This Hard-Hitting Seminar

Why Most Companies Fail at Strategic Planning 

  • Why strategic planning must focus relentlessly on competitive strategy and how to beat or avoid competition.
  • How to craft a competitive strategy that is thorough, yet simple
  • How to provide for good execution.
  • How to avoid assumption and presumption errors.

How to Create a Great Strategic Team 

  • Why you should never plan by yourself
  • Who should be on your team...and who must NOT be
  • How to build team commitment
  • How to assure that the team understands the process
  • How to select the best process leader

How to Dominate Your Market 

  • Why you must define your market with laser-like focus when creating a strategic plan
  • The right way to segment your market for maximum profits
  • The #1 mistake most companies make when doing segmentation
  • How to gain market share...no matter how tough the competition is

How to Get Information You Need 

  • Why the information you gather is critical to the success of your plan
  • The hands-down best way to gather information
  • Why you never want too much information...and how to know when you have enough
  • The truth about who should gather information for you (hint: the answer may surprise you)

How to Measure Key Success Factors 

  • The key areas to measure that drive your business
  • The accurate way to measure intangibles
  • How to create a profitability analysis to uncover and enhance your best profit centers
  • The one thing you must always measure to ensure the very survival of your company

How to Find Your Unique Strategic Competency 

  • Why every company must find its strategic competency and what to do if you can't find one
  • The three elements of every strategic competency
  • How to sustain your strategic competency
  • The three specific tests that every strategic competency must pass

How to Make Good Assumptions 

  • How to avoid one of the biggest mistakes of strategic assumptions
  • How to anticipate the turning points in a trend
  • What to do when it's impossible to make a reasonable prediction
  • The four steps to minimizing assumption errors
  • How to prepare for the unexpected

How to Select and Exploit Your Best Opportunities 

  • How to avoid the dreaded "group think"
  • How to use creative brainstorming to uncover breakthrough ideas
  • How to stimulate creative thinking about opportunities
  • The four criteria you should use to assess the viability of any new opportunity

How to Protect Your Company From Potential Threats 

  • The most important question your company must answer to anticipate any strategic threats
  • How to evaluate perceived threats to identify those with the greatest potential impact
  • The five steps you must take to minimize the impact of any significant strategic threat

How to Get From Where You Are To Where You Want to Be

  • How to set measurable, specific and achievable strategic objectives
  • How to achieve 80% to 90% of your strategic objectives (most company achieve only about 30% of their objectives)

How to Best Allocate Your Resources To Meet Your Objectives

  • How to determine resource needs and availability
  • How to find the money and the time to carry out your strategic plans

How to Most Effectively Use Your Strategic Plan 

  • Why the planning process produces better results each time you use it
  • How to use your daily behavior to communicate your plan throughout the company
  • When to update your plan
  • How to monitor your progress and re-assess your strategy for best results.

How to Make Sure You Get the Results You Want 

It is relatively easy to create a strategic vision for a company, but much more difficult to follow it and achieve results. Companies that do a good job of implementing their strategy can expect to achieve from 80 to 90 percent of their objectives. The three tools that are vital for success in the implementation stage include: Action Plans, Budgets and Management Schedule.

A Sample of Companies That Have Attended

Accident Fund Insurance Co. of America

Addison Products Company 

Advance Transformer Co.

Advantage Federal Credit Union 

Air Force Medical Logistics 

AKZO Nobel Decorative Coatings 

Alliance Data Systems

ALPS Automotive, Inc. 

American E & S 

American Seating Company 

Anchor Wall Systems, Inc. 

Anderson Development Co. 

Antares Management Solutions 

Antler Software 

Battelle BBS Inc. 

Benjamin Moore & Co.

Bergen Regional Medical Center

Bil-Jax Inc.

Blue Cross Blue Shield of Michigan 

Bridge Bank 

Bucyrus Precision Tech, Inc. 

Candella Automotive Products, LLC

Carlson Airflo Merchandising Systems 

CGE CareSystems, Inc. 

Champion Mortgage 

Cher-Make Sausage Co. 

Colbond Inc. 

Conbraco Industries, Inc. 

Datamatic Group LLC 

Dewied International Inc. 

DNE Technologies Inc. 

Eastern Mortgage Co., Inc. 

ECP Incorporated

Edgetech I.G., Inc. 

Edward C. Levy Co. 

Electro Chemical Finishing Co. 

Estes Design & Manufacturing Inc. 

Exxon Mobil 

FasTest Inc. 

Federal Reserve Bank of Cleveland 

Furniture Find Corp. 

General Carbide Corp. 

General Press Colors, Ltd. 

Goodrich Corp, Turbine Component Services 

Gougeon Brothers Inc. 

Greenpoint Technologies, Inc. 

Group Health Coop. of South Central WI 

GSM Industrial Heat Controller, Inc. 

Hormel Foods Corp. 

Hospitality International 

H&R Block 

Inline Plastics Corp. 

Jones-Zylon Co. 

J. R. Clancy, Inc. 

Kroeschell Operations, Inc. 

Lake City Industries 


Lancaster Colony Corp. 

Lasertel, Inc. 

Lea County Electric Coop. 

Letterkraft Printers, Inc. 

Liturgical Publications Inc. 

Load Rite Trailers, Inc. 

Louisiana Rehabilitation Services 

L.B. White Company Incorporated 

MascoTech Industrial Components

Master Pneumatic - Detroit 


Medtronic Inc. 

Members Investment Services 

Mitsui Chemicals America, Inc. 

Northrop Grumman

Northstar Polymer LLC 

Operating Engineers Local Union No. 3 Ottens Flavors 

Padilla Speer Beardsley 

Pal-Tech Inc. 

Petersen Industries, Inc.

Prime Graphics 

Principal Financial Group Ready Access 

Rich Products Corp. 

Rigaku/MSC, Inc. 

Scotts Lawn Service 

Sentel Corp. 

Steris Isomedix Services 

St. Mary Galvanizing Co. Inc. 

TechGroup Inc. 

The McFarland Institutes 

Toolbuilders Laboratories, Inc. 

Traverse Precision, Inc. 

Tremco, Inc. 

Tri-Tec, LLC 

Trico Manufacturing Corp. 

Trident Computer Corp. 

United Forming Inc. 

U.S. Central Credit Union 


Welch Allyn, Lighting Products Division Wentworth-Douglass Hospital 

Wolf X-Ray Corp.

Meet Your Instructor - America's Leading Expert on 
Competitive Strategy Formulation and Implementation

Robert Bradford

Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of of the Simplified Strategic Planning Manual and Simplified Strategic Planning -- A No-Nonsense Guide for Busy People Who Want Results Fast!
Robert has conducted over 2,000 strategic planning meetings with many clients in a wide variety of industries, delivering outstanding results. 

Recent articles by Robert include: "Critical Strategic Thinking Skills", "Understanding the Competitive Value of Your Brand", "Dealing with Powerful Customers" "Understanding Value", and "What Does Your Company Mean".

A Graduate of Princeton University, with a A.B in Military History, Robert holds an MBA degree from the Amos Tuck School of Business Administration and has completed Post-graduate work at the London Business School.

Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time. He has great relevant examples for every situation, and his presentations are crammed with great tips. A master trainer, he has spent the last twenty-nine years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar and workshop participants with practical, "how-to" steps they can put to use immediately. Robert's seminars resonate with business audiences because they are built upon years of real-world strategy decisions. This real-world management experience enables Robert to bring real nuts-and-bolts strategic thinking into every presentation. 

"Your seminar...far exceeded the expectations we had when we first decided to participate." Mario Apruzzese, Cabana Foods, Inc.

When you attend Simplified Strategic Planning for Small to Mid-Sized Companies, you'll receive:

  • The Simplified Strategic Planning Manual
  • Access to the CSSP Support Hotline. Your instructor will answer the questions that pop up after the seminar ... once you begin implementing Simplified Strategic Planning.
  • Lifetime Subscription to the Simplified Strategic Planning Blog - lots of stimulating discussions of strategy concepts.
"Using this process for three years, we have doubled our sales volume and have also doubled our operating profit percentages."
G. Alex Bernhardt, Sr.
, Chairman and CEO, Bernhardt Furniture Company
Simplified Strategic Planning Seminar
June 3 - July 10, 2021
2019 Center for Simplified Strategic Planning, Inc.


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